As part of my full-time role as Communication & Design Project Manager, I was in charge of the art direction for the DISRUPT capsule photoshoot : a bold collection featuring ripped finishes and raw textures.
This drop marked a deliberate departure from our usual, more refined aesthetic.
With a younger and more urban target in mind, the creative direction embraced a rougher,
street-inspired energy.
With a younger and more urban target in mind, the creative direction embraced a rougher,
street-inspired energy.
The compositions were dynamic and spontaneous, capturing movement, attitude, and the unapologetic spirit of disruption.
Creative Direction : Matteo Del Ghingaro
Photographer : Charles Couvelard (Rastchoutchas)
Light Assistant : Vittorio De Benedittis
Models : Zoe Azrombar & Cyprien Kemguen
Product Design : Lucille Zuanon
Creative Direction : Matteo Del Ghingaro
Photographer : Charles Couvelard (Rastchoutchas)
Light Assistant : Vittorio De Benedittis
Models : Zoe Azrombar & Cyprien Kemguen
Product Design : Lucille Zuanon
Art Direction — SHADES Capsule
For the SHADES capsule, I wanted to capture everything summer stands for :
vibrant colors, glowing light, and that carefree energy.
vibrant colors, glowing light, and that carefree energy.
We played with warm tones and contrasting shadows to bring out the textures, while a soft, colored backlight added depth and gave the images a subtle cinematic edge.
The idea was to keep things fresh and radiant, just like the pieces in the collection.
Creative Direction : Matteo Del Ghingaro
Creative Assistant : Vittorio De Benedittis
Photographer : Matheo Roux (Inkman)
Models : Zoe Azrombar, Cyprien Kemguen, Lucie Dumas, Manuel Espo
Product Design : Lucille Zuanon
Art Direction — FW25 Campaign (Pra Loup)
For the FW25 shoot in Pra Loup, the creative direction was built around a dual-season strategy.
The goal was to capture two distinct moods in one session, allowing us to spread the campaign visuals over the entire Fall/Winter period.
The goal was to capture two distinct moods in one session, allowing us to spread the campaign visuals over the entire Fall/Winter period.
We created an autumn story through warm, earthy tones in a forest setting.
In contrast, the winter part of the shoot focused on snowy landscapes and crisp mountain backdrops, highlighting the colder, more elevated side of the collection.
In contrast, the winter part of the shoot focused on snowy landscapes and crisp mountain backdrops, highlighting the colder, more elevated side of the collection.
Creative Direction: Matteo Del Ghingaro
Creative Assistant: Vittorio De Benedittis
Photography: Charles Couvelard (Rastchoutchas)
Lighting Assistant: Marin Gilbert
Models: Chloé Oullier, Rochdi Ghalem, Fabber Fischer, Albi Nguyen
Product Design: Lucille Zuanon
Styling & Make-up Artist: Clémentine Zambeaux
Creative Assistant: Vittorio De Benedittis
Photography: Charles Couvelard (Rastchoutchas)
Lighting Assistant: Marin Gilbert
Models: Chloé Oullier, Rochdi Ghalem, Fabber Fischer, Albi Nguyen
Product Design: Lucille Zuanon
Styling & Make-up Artist: Clémentine Zambeaux
