As part of a personal project, I imagined a complete rebrand of Real Madrid's communication visuals for the Club World Cup.
The objective: to train myself to create a coherent, modern and ambitious graphic charter, while respecting the prestige and visual heritage of a legendary club.
The objective: to train myself to create a coherent, modern and ambitious graphic charter, while respecting the prestige and visual heritage of a legendary club.
The art direction blends typographic elegance, a royal palette and dynamic compositions to convey the intensity of the matches while celebrating Real's historic identity.
A stylistic exercise at the crossroads of tradition and contemporary design, to test my ability to adapt to the visual codes of a soccer giant while infusing them with a personal touch.
