Key Visual – Ligue 1 McDonald’s x Paris FC (Maxime Lopez – Return to the Vélodrome)
Created as part of my collaboration with My Sport Agency, this visual was developed for Ligue 1 McDonald’s to highlight the emotional return of Maxime Lopez to the Stade Vélodrome.
Born and trained in Marseille, Lopez’s return carried deep symbolic meaning.
The concept focused on a cinematic shot of the player seen from behind, facing the Vélodrome, while Marseille supporters entered the stadium around him, creating visual tension between past and present.
The concept focused on a cinematic shot of the player seen from behind, facing the Vélodrome, while Marseille supporters entered the stadium around him, creating visual tension between past and present.
The visual was delivered under tight deadlines, with a strong emphasis on visual impact and identity balance between the two clubs involved.
Key Visual – Ligue 1 x Back to School (2024/25 Season Kick-Off)
Created on the occasion of the Ligue 1 season kick-off and the back-to-school period, this visual was developed in collaboration with Coloniale Design Club.
The campaign highlights a playful and creative mix of Ligue 1 players and clubs, reimagined through the lens of a school-themed universe.
